4 Ways for Vegan Businesses to Inspire Veganism without Alienating Their Customers or Profits  

In May of 2021, I celebrated 10 years of living vegan – an achievement I take pride in.

It has been a decade of not participating in animal exploitation and maltreatment, a decade of a healthier body, mind, and emotions, a decade of caring for our planet, and a decade of compassionate living.  

It doesn’t get better than that!

The vegan lifestyle, though, is not always an easy sell, is it? There are misconceptions about veganism that as a marketer you must face, and that is a challenge. In addition, as vegan business owners, we want others to see how important and urgent it is to embrace veganism. We want to make money and accomplish great success, but our deeper purpose is to change the world. We want to share with others the amazing life we lead, how to live without contributing to harming animals, the planet, and our bodies. But, sometimes this is easier said than done.

How do we promote veganism without alienating non-vegans? Let’s find out.

4 Ways to Inspire Veganism without Alienating Your Customers or Profits

#1. Customize campaigns to include non-vegans and vegans.

This might be obvious, but it needs to be said: not everyone is vegan, and not everyone will choose a vegan lifestyle because of your business, whether you sell vegan shoes, vegan cosmetics, or vegan food. Some customers will never embrace veganism. But, it’s best to include all types of customers in your marketing campaigns because some might become plant-based, which saves some animals from demise. They might tell a friend, who tells a friend, who tells another friend who then becomes vegan. You never know.

Always include non-vegans in your marketing campaigns, especially if you sell plant-based food. Know there is a learning curve, and you will have to change your approach for the different types of consumers such as vegetarians, flexitarians, reducetarians, carnivores, or vegans. Learn more about how to market to all potential clients here.

#2. Compose the right words to share your message.

We all know the vegan who comes off too angry or strong and repels potential converts to veganism. It happens. Don’t be that company or marketer.

A good idea is to create your website with specific wording that presents veganism in a positive light for whoever lands on your site. Words matter. They will either capture leads and sell your products or services, or they will send people to your competitor. Work with a vegan content writer or copywriter who understands how to speak to all kinds of customers.

You don’t want to focus only on the capture, exploitation, or killing of animals, for example. That will alienate potential customers who land on your website. A great idea is to create resources for the customer that specifically speak to their vegan journey, which brings me to my next point.

#3. Create free educational resources and share them on your website.

Free, downloadable resources on your company site accomplishes two important things with potential clients: they build trust and educate. Both are vital to building a customer base and selling your vegan products or services.

If you are a food company, creating a short e-book explaining why the plant-based diet is vital for great health would educate your audience, build trust, and answer a lot of questions they might have. A resource demonstrates authority in your field and builds credibility for your company.   

If you sell vegan shoes, for example, writing a blog or video about how your company’s shoes are made without harming animals would build credibility and trust. A good rule of thumb is to think about what the customer would want to know before they buy from you and create that resource, whether that is a case study, a white paper, a fact sheet, or an e-book. There are many options!

These are only two examples. There are different ways to create content that would help build trust with your potential clients, which brings me to my next point. 

#4. Communicate the benefits of veganism to your customers.

Once you’ve built trust with your customers, you are then able to educate them on living vegan. There are several ways to do this, depending on what type of vegan business you have.

Slipping in the benefits of living vegan for animals and the planet in your email campaigns once in a while is a good idea. Advising your customers how and why your company contributes to nonprofits fighting climate change or animal welfare is also a great idea. Explaining why a percentage of your proceeds that go toward creating sustainable, organic farming practices in an article or a white paper can also be done. The point is to introduce the WHY behind your business (promoting a vegan world) AFTER you have gained trust from your customers.

Telling them they need to go vegan without first gaining their trust is ineffective.  

Conclusion

Selling vegan products or services is a noble endeavor, but it can sometimes be tricky. You want your business to flourish, but you also want your customers to ultimately embrace the vegan lifestyle to make this world more compassionate and kind. I get it and share your mission and vision!

Understand the more trust you build, the more the various types of consumers will buy from you. Market to all types of customers, not only to vegans. Educate your customers with personalized, downloadable resources to build trust and credibility. Communicate with your customers via email marketing, and share the wonderful life of veganism when appropriate.

It’s important to hire a vegan content writer or copywriter who understands how to build trust with content and inspire your clients to go vegan without alienating them.

Need a writer for your vegan business? Book a discovery call to get started.

6 Powerful Environmental Reasons to Go Vegan on Earth Day

“The earth is what we all have in common.”

– Wendell Berry

Our planet Earth is indeed fascinating and beautiful, isn’t it? Most of us love to immerse ourselves in nature and visit exotic places. We work towards and dream about living close to a bubbling brook, a purple mountain, or by beaches, rivers, lakes, and streams.

We love nature, and we appreciate how it nourishes us. This love ignites our desire to participate in preserving our only planet, Earth.

What is Earth Day?

Earth Day was established in 1970 and is commemorated on Apr 22nd of every year as a day of recognition of our planet’s environmental health. Earth Day was established to help preserve Earth, so we could continue to enjoy her.

Since then, more than 1 billion individuals are mobilized for climate and environmental action every Earth Day. But today, we need everyone on board to participate.  

Due to human consumption and activity, urgent policy on climate change is needed. I am not going to lie or sugarcoat it, the situation is dire. Earth is dying as I write this article. All kinds of species are becoming extinct at unnerving rates; sea life is being eradicated in record numbers, rich rain forests with an abundance of healing plants are being deforested, and the oceans are dying. On this Earth Day, let’s explore how living a vegan lifestyle can dramatically help us save our only home, Earth.

What is Veganism?

Photo Credit: Daniela Relovborrce, Unsplash

Contrary to what most people think, veganism is a lifestyle, not a diet. It is the ideology against cruelty and exploitation of animals. It excludes, as much as is possible, the use of animals for food, clothing, entertainment, testing, and products. The plant-based diet is the result of living a vegan lifestyle.

People adopt plant-based diets for health reasons, but vegans take it a step further and omit eating animals and their byproducts for ethical reasons. Everyone has a personal journey and comes to adopt veganism differently. Some become vegans for their health, and others arrive at this wonderful lifestyle for ethical reasons. But, adopting the vegan lifestyle for environmental reasons is now urgent.

6 Reasons to Go Vegan on This Earth Day (And Save Ourselves)

Going vegan reduces factory farming which is a large contributor to climate change

Photo by Mark Stebnicki from Pexels

Did you know animal farming is one of the highest contributors to climate change in the world? The 1.5 billion cattle in the world emit 80 million metric tons of methane per year, which is a cause of global warming. These are alarming numbers.

Livestock farming contributes directly and indirectly to deforestation, water and air pollution, greenhouse gases, global warming, soil erosion, and desertification. Our planet cannot sustain more damage.

Also, studies show industrial farms in the U.S. alone produce 1.37 tons of manure each year. Imagine that for a moment. That is twenty times more fecal waste than what is produced by the entire population of the United States!  

The solution is to reduce or eliminate your meat consumption. By not buying meat, you will send a clear message to the meat industry that their practices are not sustainable and damage our planet’s resources. Adopt a plant-based diet or go vegan to save our planet.

Going vegan helps limit water and air pollution

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Factory farming plays a major role in water and air pollution.

Wastewater containing fecal and urine from Concentrated Animal Feeding Operations (CAFOs) contaminates local waterways or streams. This waste run-off reaches nearby neighborhoods causing disease to humans. All of this impacts water used for drinking, cooking, and showering.

In addition, nitrates and pesticides used on crops grown to feed livestock flow into our rivers and streams and destroy the health of microenvironments, create algal growth, and destroy our planet’s ecosystems.

As mentioned earlier, livestock emits methane gases as well, which contaminate air quality and have been shown to contribute to global warming.

None of this makes sense, and we need to make immediate changes. Adopting a plant-based diet is the best solution to limit water and air pollution.   

Going vegan saves water

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Water is our most precious resource, but did you know animal agriculture accounts for 70 percent of water withdrawals worldwide?

According to some experts, if our consumption habits are not altered, it is estimated by 2040 the entire planet will have severe water shortages.  

That is the entire planet by 2040. That is nineteen years from today.

Let me explain why it is urgent to curb our water use.

It takes only 25 gallons of water to produce one pound of grain. It takes 660 gallons of water to produce 6 oz. of steak. Is it worth it to eat that steak if it results in water shortages worldwide? I don’t believe so.

Compare what it takes to produce 6 oz. of beef to how much water American’s use to shower. The average time it takes a person to shower is eight minutes, and the amount of water used is about 16 gallons. That is 16 gallons compared to 660 gallons for less than half a pound of meat. Clearly, this is unsustainable.

The water needed to produce one burger is even higher.

To reduce your water usage so we don’t run out of freshwater, go plant-based or vegan. There are lots of plant-based meat options these days. Try a burger like Beyond Burger instead of an animal-based one. Plant-based burgers taste just like meat, are delicious, nutritious, and are more sustainable.

Going vegan saves energy

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As you might have guessed from the above information thus far, a vegan diet saves energy.

Livestock management and production of feed breeding require high amounts of energy consumption. Consider the electricity, farm operating costs, and production and spread of fertilizers that are used for the 77 billion land animals slaughtered and made into meat each year worldwide. It is estimated that animal-based protein requires eight times more fossil fuel energy than the creation of plant-based protein.

Producing plant products is much more efficient, more sustainable, and healthier for our planet.

Going vegan reduces energy consumption. Go vegan.

Going vegan helps feed the world and saves the land

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Did you know more than half of the grain grown in the United States is used for producing meat and fed to livestock? Forty percent of the world’s grain is also fed to livestock rather than being consumed by humans. If that grain were fed directly to people, no one on the planet would go hungry. We would have enough food to feed everyone. I repeat: if the grain fed to cattle today were fed to people instead, famine would not exist.

Granted, I understand politics is involved in whether people are fed or not, but you cannot argue that our current system is unsustainable. We have a duty as compassionate and kind people to help feed the hungry people in our world.

In addition, twenty vegans can live off the same amount of land required by one meat consumer. The amount of land used for livestock, as mentioned earlier, could be used to house the people of the world. Also, land is precious and limited. If we grew plants on much of the land that is used for livestock, we would replenish our nutrient-depleted soil.

Go plant-based or vegan. It will help put the world in a position to better distribute food to all people.

Going vegan saves our oceans (without them, we die)

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Without living oceans, humans will die.

Did you know the ocean provides 50 percent of the oxygen we breathe? It also regulates our climate and allows us to have fresh water to drink and use. Earth’s global water distribution system transports water from land to sea, to the atmosphere, and back to the land again. The ocean and its related systems are vital parts of our survival as well as the survival of all other living beings on the planet.

According to Sea Shepherd, “Every year, 65 billion animals are slaughtered to feed humans and some 40 percent of all the fish caught are converted to fishmeal to feed pigs, chickens, domestic salmon, fur-bearing animals, and cat food.” Removing fish from the oceans is causing an imbalance of biodiversity and a lack of food for marine life. Species are also going extinct at high rates.

The movie Seaspiracy has become popular in recent months. Before I watched it, I was convinced I already understood how the oceans are being destroyed, that marine life is being killed in horrific numbers, and our oceans are dying. I was shocked to discover that overfishing is killing all other sea life in addition to fish, and it is the number one contributor to the death of the oceans. Plastic waste doesn’t even come close.

I was stunned to find out that if we do not stop the removal of sea creatures from our oceans, it is predicted that the oceans will die by 2048. As of this day, April 22, 2021, that is in only 27 years!

Seaspiracy is on Netflix. I highly recommend it.

To save the oceans, it is imperative to refrain from eating seafood. Go vegan for the oceans. Good Catch Foods offers plant-based options that taste just like fish or shrimp.  

Summary

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The urgency to change our way of life cannot be overstated. Without immediate collective and individual action, we will not survive as a species. What can you do? Adopt a plant-based diet and vegan lifestyle.  After all, Earth is our only home. She is what we all have in common. Let’s work together to save her.

Veganism is the best way to reduce your environmental impact. Going vegan will help save our land, water, air, oceans, and ourselves. It will substantially reduce our carbon footprint and the destruction of our species, other species,’ and our only planet.

Credit: Artist Lexi Finnegan, follow on Instagram @artsbylexi

Ready to participate in saving Earth? Take a step today and start your vegan journey. Start with just one meal per day. Download the VeGuide, a step-by-step plan on how to go vegan, from The Vegan Society. You will be surprised how delicious plant-based is. Even a full American breakfast made from plants can be enjoyed.

Hate to cook? Make it easy and purchase fully-prepared, nutritious, plant-based meals. Check out Veestro.  

Need a vegan content writer for your vegan business or nonprofit? Learn more.


Sources:

A Greener World.org

Factory Farms Put Climate at Risk Experts Say in Urging Health Officials to Speak Out

UC Davis: Making Cattle More Sustainable

Is the Livestock Industry Destroying the Planet

How Meat Contributes to Global Warming

The World Counts

Home Water Works

Sea Shepherd, If the Oceans Die, We All Die

How Does a Vegetarian Conserve Overall Energy in Trophic Levels