Voice is Vital: Hiring a Vegan Copywriter Who Can Write in Your Brand’s Voice and Why it Matters

You might be a vegan or plant-based marketing manager or business owner looking to hire a freelance content writer or copywriter, but you’re not sure how to find the best person for your specific marketing campaign. How do you decide who is the right writer for your business?

Let’s explore.

What is Voice and Why is it Vital?

We know voice matters, and all good writers have honed in on their specific voices. The writer’s voice can be defined as the unique way a writer writes: the sentence structure, the mixture of vocabulary, tone, point of view, paragraph flow, and much more.

For marketing purposes, the brand voice is defined as the personality and emotion infused into a company’s communications. Infusing your company’s personality and emotion is the freelance copywriter’s job. It is what they do, and they need to know how to do this properly so the copy they write for you will entice, convince, sell, and make you money.

In the case of the content writer, she needs to know how to inspire, inform, and build trust with your customer base. Both types of writers need to know how to properly identify and write in your brand voice.

The best writers can crank out pages and pages of content specifically for their clients’ customers. They understand how to create a connection with your specific type of customer, and they are knowledgeable in your industry. Any old writer will not do if your marketing goal is to build trust with your audience, form a relationship, sell your products or services, create repeat customers, and inspire a more sustainable or vegan world.   

The best copywriters or content writers do the following before they write a word for you:

  • Research your company and your competition
  • Study your brand, style, voice, audience, and campaigns
  • Review your websites, blogs, articles, case studies, videos, or other media
  • Review competitor websites, blogs, articles, white papers, audios, podcasts, etc.
  • Get to know the persona of your customer: his likes, dislikes, needs, wants, fears, etc.
  • Do an internet search of related posts or material within the last year
  • Research the best keywords or key phrases to use

So, as you can see, there is a lot involved in writing a marketing piece, whether writing a blog post, a sales letter, an e-newsletter, an opt-in guide, or a white paper. Hiring a writer who does not bother with the above could be a costly mistake.

Woman and man standing against an orange brick wall. They are wearing jeans blue jeans and a red and orange shirt.
Photo Credit: Harsh Raj Gond, Pexels

To drive the point home, below are three different first paragraphs for a blog post for vegan clothing company A. Each of these paragraphs appeal to different types of potential vegan customers. The blog is about different clothing options offered at company A.

  1. The casual, hip voice appealing to Gen Z women: “You know compassion is a thing. And ethical fashion is growing by epic bounds! Did you know Gen Z is the generation buying the most vegan, eco-friendly clothes? Fewer animals are suffering and vegan clothes are made without leather, suede, silk, fur, feathers, angora, or down. Compassion is the thing of the future, and you can be part of it. Let’s check out cruelty-free hoodies and sweatpants.”
  2. The professional but casual voice appealing to millennial women: “Vegan clothing companies have been growing by leaps and bounds, and in 2021, the ethical fashion industry is not slowing down. The trend is on the rise to reach 1095.6 billion by 2027! With that type of amazing growth, now might be the time to add a vegan coat or pantsuit to your compassionate closet. Let’s explore ethical clothing options.”
  3. The formal, sophisticated voice appealing to college-educated men and women: “To say that the vegan fashion is a market on the rise is an understatement. It is estimated to reach a whopping 1095.6 billion by 2027. With that unprecedented growth prediction for compassionate brands and with a desire for a sustainable world, now is the time to invest in a wardrobe upgrade. Let’s explore.”

Summary

The freelance content writer or copywriter’s ability to write in your brand voice is vital to the success of your business.

The key to finding the best vegan or plant-based copywriter is to find one who can write in your brand voice. If you do this, you will be on your way to meeting your sales goals and inspiring a more compassionate, sustainable, vegan world.

Looking for a writer who can write in different voices? Let’s chat.

5 Reasons Why Hiring a Niche-Specific Freelance Writer Is a Smart Move for Your Vegan Business

As a vegan business owner or marketer, you want to hire the best freelance writers to write copy or content, but how do you know you are hiring the right writer for your specific business?  

Freelance writers come in all shapes and sizes. Some are generalists who write for anyone, for different industries, and write all types of content. Others specialize in a niche and write for a particular industry.

Those writers who have a niche specialty are the ones to consider. They are the writers who know the vegan industry, so they will have a better understanding of your market, your customers, your products, or your services. These writers specialize because they are knowledgeable and have experience in their area. They write about what they love.

Common sense dictates that the best marketing decision is to hire a writer who is familiar with your industry-a writer whose niche, or area of specialty, is veganism.

Here are five reasons why a vegan niche-specific writer is the best choice for your business:   

She is committed to veganism.

A vegan writer contributes to your goals of inspiring veganism with your services and products. She will write her best to ensure her copy convinces potential clients to buy because she wants a vegan world. She is a cheerleader in your corner, a potential business collaborator with mutual goals.

She understands how to write for the vegan and for the non-vegan.

This is incredibly important. A copywriter who is not familiar with why someone would go vegan would struggle to write convincing copy to sway a prospect to buy a product. A vegan copywriter is familiar with the mind of the non-vegan and the mind of the vegan. What better person to hire to write copy?

A vegan writer knows the ins and outs of veganism. She understands what it is like to live as a vegan and what it was like to live otherwise.  Whether you are marketing to vegans or aspiring vegans, she will speak to your potential and current customers’ desires, fears, aspirations, and motivations. Her experience with and without veganism makes her the best writer for your copy needs.

Just to drive the point home, would you hire a roofer or a general contractor to fix your damaged roof on your house? Both are handy with tools and both can probably do the job, but the roofer knows how to repair or replace roofs on houses. The roofer is more qualified and will do the job faster and more efficiently.

You get the picture!

She might use your products or services.

A vegan writer is your best hire because she might be, at the very least, familiar with your products or services. Better yet, she might use or consume your products. What better writer can you hire but one who uses your vegan lotion, drinks your vegan wine, or knows how to move from the standard American diet to a plant-based diet?  She will be able to speak from personal experience to sell to your customers.

She is familiar with the vegan industry.

A professional vegan copywriter or content writer keeps abreast of vegan news, trends, and happenings. A general writer will not do that or be inclined to want to. He will have to learn about veganism to write excellent copy, and that takes time.

You might have a writing assignment that can be adequately filled with a generalist and be tempted to hire that type of writer. However, if you should hire a non-vegan generalist, they will not be able to write good copy that sells your products because they do not understand veganism. Why not start with a writer who knows your industry?

Hiring the best content writer to educate your prospects and customers is a smart business decision. Working with a copywriter who sways your customers to purchase your products makes good business sense.

Make sure that writer is vegan.

8 Reasons to Hire a Vegan Freelance Content Writer or Copywriter for Your Vegan Business

Are you a vegan business owner, brand new entrepreneur, or running a vegan nonprofit and wondering if it makes sense to hire a freelance writer for your business writing needs?

What if you realize you need assistance and are considering hiring someone to help you, but you do not have the funds to hire a full-time employee? This is where a freelance professional comes in!

Companies are moving in the freelance direction, and making the shift to hiring a freelance copywriter to write your marketing content, blogs, or articles is a good move that helps ease your workload (and your mind). Finding a writer is simple, but not always easy. Finding a writer who is the right fit is sometimes like finding a needle in a haystack, so you tend to stick with the familiar – hiring a fulltime or part-time employee to write your content. However, working with a freelance writer can be a smart business decision.

Here are the top eight reasons why you should hire a freelance content writer or copywriter for your vegan business:  

The Shared Vision

A vegan writer will work with you to bring about your vision of spreading veganism worldwide. She knows the business from the perspective of those who embrace the vegan lifestyle and from those who do not. What better person to work with you than another passionate vegan?

It is Economical

You do not provide office space, office equipment, benefits or training. You only pay for the work you need completed. Freelance professionals are paid by the project or by the hour. This ensures a decrease in overhead and an increase in profits.

It Saves Time

Using a freelance content writer or copywriter will save you lots of time because the writer will create the content you don’t have the time to write.  A vegan copywriter will ease your work load so you can focus on other important aspects of running a successful business.

Access to Expertise

Freelancers are highly trained, experienced and educated professionals. They are always improving their skills, and they do not fire themselves. This ensures you are hiring top rate professionals with an inner drive to succeed.

You are getting the best value for your dollar!

Flexibility

Freelancers are flexible and are able to give you quick turnarounds. Since they work from home or from a virtual office, they are able to work outside of regular office hours, which makes it easier for them to adjust to your specific business needs.

Creativity

Let’s face it, even the best writer might feel stuck once in a while and might not always generate exciting and compelling content. Hiring a freelance copywriter or content writer gives you a different, creative, skilled talent that would bring new ideas to your platform. Why not try a fresh mind?

Control

You are in control. Working with a freelance writer gives you the opportunity to hire them for a one-time project, a few different projects, or you can create a long-lasting working relationship. A freelancer will complete your given assignment based on your contract details.

The ball is in your court!

Freelancers Are Here to Stay

According to Elaine Profeldt, author, business owner, and contributor to Forbes in “The Coming Boom for Freelancers,” freelancing is not going away, especially as a result of the current COVID-19 pandemic. She states that forty-nine percent of hiring managers acknowledged highly-skilled talent as the reason they would continue to hire freelance workers. In addition, fifty-seven percent of managers engaged freelancers as strategic partnerships.

The freelance writing gig is the wave of the future. Are you ready to jump in?