Marketing to the vegan and plant-based customer – it’s a ball of vegan wax these days, isn’t it? It requires new, innovative, improved approaches. The old way of doing things does not work anymore because customers are smarter, expect more, and especially, want a personal touch. According to “Study Shows a 3rd of World Population … Continue reading Understanding the Customer’s Everyday-Journey to Veganism: 4 Important Keys for Vegan Marketers
Long gone are the days when door-to-door smiling salesmen walked neighborhoods and pitched their products. No one wants to answer the door to that anymore. What has taken the place of the salesperson in a suit? Well, a lot with the advent of the internet. People now prefer to research a possible purchase from the … Continue reading Why a Blog Is Vital for Your Vegan Business
COVID-19 has stalled the world, whether we want to admit it or not. Millions have either lost their jobs or careers, or have been furloughed. As a result, masses of people have been forced to seek new careers, learn new skills, and start new endeavors. How do vegan companies navigate through this, and how do … Continue reading Should Vegan Companies Hire for Personality or Skill, Especially During COVID-19?