As a vegan business owner or marketer, you want to hire the best freelance writers to write copy or content, but how do you know you are hiring the right writer for your specific business?
Freelance writers come in all shapes and sizes. Some are generalists who write for anyone, for different industries, and write all types of content. Others specialize in a niche and write for a particular industry.
Those writers who have a niche specialty are the ones to consider. They are the writers who know the vegan industry, so they will have a better understanding of your market, your customers, your products, or your services. These writers specialize because they are knowledgeable and have experience in their area. They write about what they love.
Common sense dictates that the best marketing decision is to hire a writer who is familiar with your industry-a writer whose niche, or area of specialty, is veganism.
Here are five reasons why a vegan niche-specific writer is the best choice for your business:
She is committed to veganism.
A vegan writer contributes to your goals of inspiring veganism with your services and products. She will write her best to ensure her copy convinces potential clients to buy because she wants a vegan world. She is a cheerleader in your corner, a potential business collaborator with mutual goals.
She understands how to write for the vegan and for the non-vegan.
This is incredibly important. A copywriter who is not familiar with why someone would go vegan would struggle to write convincing copy to sway a prospect to buy a product. A vegan copywriter is familiar with the mind of the non-vegan and the mind of the vegan. What better person to hire to write copy?
A vegan writer knows the ins and outs of veganism. She understands what it is like to live as a vegan and what it was like to live otherwise. Whether you are marketing to vegans or aspiring vegans, she will speak to your potential and current customers’ desires, fears, aspirations, and motivations. Her experience with and without veganism makes her the best writer for your copy needs.
Just to drive the point home, would you hire a roofer or a general contractor to fix your damaged roof on your house? Both are handy with tools and both can probably do the job, but the roofer knows how to repair or replace roofs on houses. The roofer is more qualified and will do the job faster and more efficiently.
You get the picture!
She might use your products or services.
A vegan writer is your best hire because she might be, at the very least, familiar with your products or services. Better yet, she might use or consume your products. What better writer can you hire but one who uses your vegan lotion, drinks your vegan wine, or knows how to move from the standard American diet to a plant-based diet? She will be able to speak from personal experience to sell to your customers.
She is familiar with the vegan industry.
A professional vegan copywriter or content writer keeps abreast of vegan news, trends, and happenings. A general writer will not do that or be inclined to want to. He will have to learn about veganism to write excellent copy, and that takes time.
You might have a writing assignment that can be adequately filled with a generalist and be tempted to hire that type of writer. However, if you should hire a non-vegan generalist, they will not be able to write good copy that sells your products because they do not understand veganism. Why not start with a writer who knows your industry?
Hiring the best content writer to educate your prospects and customers is a smart business decision. Working with a copywriter who sways your customers to purchase your products makes good business sense.
Make sure that writer is vegan.