Understanding the Customer’s Everyday-Journey to Veganism: 4 Important Keys for Vegan Marketers


Marketing to the vegan and plant-based customer – it’s a ball of vegan wax these days, isn’t it? It requires new, innovative, improved approaches. The old way of doing things does not work anymore because customers are smarter, expect more, and especially, want a personal touch. According to “Study Shows a 3rd of World Population … Continue reading Understanding the Customer’s Everyday-Journey to Veganism: 4 Important Keys for Vegan Marketers

Voice is Vital: Hiring a Vegan Copywriter Who Can Write in Your Brand’s Voice and Why it Matters


You might be a vegan or plant-based marketing manager or business owner looking to hire a freelance content writer or copywriter, but you’re not sure how to find the best person for your specific marketing campaign. How do you decide who is the right writer for your business? Let’s explore. What is Voice and Why … Continue reading Voice is Vital: Hiring a Vegan Copywriter Who Can Write in Your Brand’s Voice and Why it Matters

Why a Blog Is Vital for Your Vegan Business


Long gone are the days when door-to-door smiling salesmen walked neighborhoods and pitched their products. No one wants to answer the door to that anymore. What has taken the place of the salesperson in a suit? Well, a lot with the advent of the internet. People now prefer to research a possible purchase from the … Continue reading Why a Blog Is Vital for Your Vegan Business

5 Reasons Why Hiring a Niche-Specific Freelance Writer Is a Smart Move for Your Vegan Business


As a vegan business owner or marketer, you want to hire the best freelance writers to write copy or content, but how do you know you are hiring the right writer for your specific business?   Freelance writers come in all shapes and sizes. Some are generalists who write for anyone, for different industries, and … Continue reading 5 Reasons Why Hiring a Niche-Specific Freelance Writer Is a Smart Move for Your Vegan Business