6 Powerful Environmental Reasons to Go Vegan on Earth Day


“The earth is what we all have in common.” – Wendell Berry Our planet Earth is indeed fascinating and beautiful, isn’t it? Most of us love to immerse ourselves in nature and visit exotic places. We work towards and dream about living close to a bubbling brook, a purple mountain, or by beaches, rivers, lakes, … Continue reading 6 Powerful Environmental Reasons to Go Vegan on Earth Day

Understanding the Customer’s Everyday-Journey to Veganism: 4 Important Keys for Vegan Marketers


Marketing to the vegan and plant-based customer – it’s a ball of vegan wax these days, isn’t it? It requires new, innovative, improved approaches. The old way of doing things does not work anymore because customers are smarter, expect more, and especially, want a personal touch. According to “Study Shows a 3rd of World Population … Continue reading Understanding the Customer’s Everyday-Journey to Veganism: 4 Important Keys for Vegan Marketers

Voice is Vital: Hiring a Vegan Copywriter Who Can Write in Your Brand’s Voice and Why it Matters


You might be a vegan or plant-based marketing manager or business owner looking to hire a freelance content writer or copywriter, but you’re not sure how to find the best person for your specific marketing campaign. How do you decide who is the right writer for your business? Let’s explore. What is Voice and Why … Continue reading Voice is Vital: Hiring a Vegan Copywriter Who Can Write in Your Brand’s Voice and Why it Matters