Marketing to the vegan and plant-based customer – it’s a ball of vegan wax these days, isn’t it? It requires new, innovative, improved approaches. The old way of doing things does not work anymore because customers are smarter, expect more, and especially, want a personal touch. According to “Study Shows a 3rd of World Population … Continue reading Understanding the Customer’s Everyday-Journey to Veganism: 4 Important Keys for Vegan Marketers
You might be a vegan or plant-based marketing manager or business owner looking to hire a freelance content writer or copywriter, but you’re not sure how to find the best person for your specific marketing campaign. How do you decide who is the right writer for your business? Let’s explore. What is Voice and Why … Continue reading Voice is Vital: Hiring a Vegan Copywriter Who Can Write in Your Brand’s Voice and Why it Matters
The plant-based food industry has been booming over the last decade. It is estimated that it will reach $74.2 billion by 2027. That is an incredible number. But why, you might be asking. Plant-based food is more sustainable for our planet, most is ethically-sourced, and most is cruelty-free. But, does it taste good, and is it healthier? … Continue reading Want a Mouth-Watering Breakfast? 25 Popular Plant-Based Food Companies That Will Make You Drool
Long gone are the days when door-to-door smiling salesmen walked neighborhoods and pitched their products. No one wants to answer the door to that anymore. What has taken the place of the salesperson in a suit? Well, a lot with the advent of the internet. People now prefer to research a possible purchase from the … Continue reading Why a Blog Is Vital for Your Vegan Business
As a vegan business owner or marketer, you want to hire the best freelance writers to write copy or content, but how do you know you are hiring the right writer for your specific business? Freelance writers come in all shapes and sizes. Some are generalists who write for anyone, for different industries, and … Continue reading 5 Reasons Why Hiring a Niche-Specific Freelance Writer Is a Smart Move for Your Vegan Business
COVID-19 has stalled the world, whether we want to admit it or not. Millions have either lost their jobs or careers, or have been furloughed. As a result, masses of people have been forced to seek new careers, learn new skills, and start new endeavors. How do vegan companies navigate through this, and how do … Continue reading Should Vegan Companies Hire for Personality or Skill, Especially During COVID-19?