Should Vegan Companies Hire for Personality or Skill, Especially During COVID-19?

COVID-19 has stalled the world, whether we want to admit it or not. Millions have either lost their jobs or careers, or have been furloughed. As a result, masses of people have been forced to seek new careers, learn new skills, and start new endeavors.

How do vegan companies navigate through this, and how do they hire the best freelance writers or employees when a large percentage of the workforce is in transition?

I recently learned that my former coworkers are desperate for work now. They are afraid because their careers have ended due to the ramifications of COVID-19, and they are not sure if they are qualified to do other work. I feel for them, but all hope is not lost because personality is transferable.

A person’s disposition or personality, also known as “soft skills,” can make the difference between adequate candidates and ideal candidates. A copywriter with great soft skills knows when to be a leader and when to listen. She knows how to be kind, empathize, and problem solve.  Soft skills are more essential than hard skills.

How many times have you called a company for help and chatted with a rude person on the other end of the line? Or worse, you talked with someone who clearly did not care about your needs or issue, much less wanted to help you. They say you can even train a monkey to answer the phone (I’m not saying people are monkeys, but a little service would be nice, right?). Great customer service is becoming a thing of the past, and that needs to change.

Good customer service feels like peach pie on a summer day. You are satisfied and happy that the person on the other end of the phone helped you, and you will continue to use their services.

Great customer service these days is like finding a gold mine! You not only will continue to use their services, but you will write a phenomenal review on the company’s website, recommend them to your friends, become a customer for life, and bake them a peach pie (during any season) and bring it to them!  

The goal for vegan companies is to hire people that make the customer feel like he found the gold mine. The best decision is to hire personality over skill.

Personality skills (or soft skills) is the way to go. I’m not at all diminishing hard skills or suggesting that skill set is not important. Of course, it is. You want to hire the person who is most qualified overall, but personality means more to the success of a vegan business than only hiring for skill mastery.

You can hire a qualified freelance writer with a Ph.D. or a vegan content writer with years of experience, but if either writer is inflexible or not a team player, you will have more problems in the long run that might negatively affect your business, coworkers, customers, and your bottom line. Why not hire someone who is versatile, positive, and excited to complete or learn whatever work you send her way?

According to Recruiterbox, hiring personality over skill is what companies prefer. They love to hire people who are:   

  • Enthusiastic
  • Adaptable
  • Team-oriented
  • Authentic (admits to mistakes)
  • Contentious (asks good questions)
  • Resilient
  • Curious (is willing to learn)
  • Confident
  • Ambitious
  • Action-oriented

What vegan company would not want to work with a person who exhibits all of the above soft skills?

I’ve been hired for most jobs I’ve applied for during my former career in the areas of consulting, coaching, training, writing, managing, and even data analysis. I was not fully qualified for some positions, but I was hired because I possess the above characteristics. I take learning seriously, I relish in great relationships with my coworkers or clients, I am authentic, and I always do my best.  

As a vegan business owner or hiring manager, your company will be in good hands if you hire contactors or employees with exemplary soft skills.

Published by

Vilma Reynoso

Vilma Reynoso, aka Vilms, is a freelance writer, copywriter, lifestyle blogger, gardening aficionado, and whole-food enthusiast who writes about the human experience, self-growth, living creatively, great books, veganism, and the plant-based diet. She is the author of Vegan Green Smoothies by Vilms. Her passion is to inspire others to live their best lives for a kinder, more compassionate world. To learn more about Vilma, visit her websites: and

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